Drawing game for the launch of BERG's Little Printer for all children aged 4+.
Delivered weekly via the BERG Cloud in editions of three, six or twelve.
Paper is great, paper is dying? No it isn't, but perhaps we can re-evaluate the way we engage with it. We created a publication for Little Printer where there is good reason for a print out: drawing on it. Something our iPhones just can't do in the same way.
The first publication aimed solely at kids, it had a market share of 20% within the first Little Printer production run.
More about Little Printer.
Our work for Little Printer is featured in 'Communication Design: Insights from the Creative Industries', Bloomsbury Academic.